When I thought about how many proposals, marriages, honeymoons and anniversaries are celebrated in the Lakes it occurred to me that the Lake District might be called the romantic heart of England. This idea gained force when I heard that there had been no fewer than 13 proposals in one week at a boutique hotel in Windermere. So I took the opportunity of my Chairman’s speech at the AGM of the Lakes Hospitality Association to announce the launch of a PR campaign to promote the Lakes as the Romantic Heart of England. Sometimes people think of the Lakes as a place where old fogeys come to walk and admire the countryside, but if there’s a whole lot of loving going on we might as well tell the world about it.
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