Sue The Bastards

I’d love to sue them myself, but I won’t be eligible as I haven’t bought anything from a supermarket in the last 8 years. But for anyone who has bought one of the “value” ranges from Tescos which they promised would be beef and turned out to be horse, there’s a great opportunity to get their own back. Tescos (and all the others for that matter) are liable in damages for misrepresentation to all those customers who they duped. How will anyone be able to prove that they bought the stuff? That’s easy if they have a Tesco loyalty card. ​

Those cards are issued so that Tescos can keep track of everyone’s spending habits, so they will have a record of every transaction going back several years. It will be very easy to prove who bought what and when. I reckon that each pack of “value” burgers is worth at least £100 in damages. If your hungry family ate one pack a week for three years, that amounts to a tidy sum. Anyone who has been particularly revolted at the thought of eating horse should be entitled to special damages.
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​It really goes against the grain to suggest something which will benefit the one class of society less deserving than the supermarkets, by which I mean the legal profession, but an enterprising solicitor who was willing to bring a class action has the opportunity to make millions by suing the supermarkets. They regard a slap on the wrist from the Prime Minister as a badge of honour and they are shameless in the face of public humiliation, but a direct assault on their bank balances might just be enough to make them change their ways. Let the writs roll.