Promoting the Heroes of She with Music Moghuls

I’m with George Ergatoudis the head of Music at Radio 1, at Sound Nightclub in Leicester square, promoting the Heroes of She’s latest single, Burning In Flames (see below). The event is hosted by AIM, (The Association of Independent Music) and is an opportunity for small labels such as ours to meet some of the big players in the industry.

AIM has done a lot in persuading radio stations such as Radio 1 not to rely entirely on the output of the major record labels and to give the small independents a chance. All the radio stations are here as well as a lot of the music press, and TV stations such as MTV. When I gave George Ergatoudis a copy of Heroes of She’s press pack for Burning in Flames, which includes the 3D video he immediately recognised it and said “I’ve seen this. I was really impressed with it and played the DVD straight away”. In fact the pack drew some stunning compliments throughout the evening, which is gratifying considering the effort which the band put into it.
Here is a video of AIM Chief Executive Alison Wenham’s introduction to the event and George Ergatoudis’s presentation.