The LHA were first off the mark with a series of TV ads, which were 20 seconds long and used professional film. The ads were designed to capitalise on “The Lakes”, which was shown in between episodes of Coronation Street. A similar, but greatly inferior TV ad from Cumbria Tourism followed ours. The CT ad was only 10 seconds long and used still photography and didn’t really hit the mark. I think it’s fair to say that if it wasn’t for our campaign there would have been a general feeling that TV advertising just isn’t viable. The underdog can often win, which is why I’m such a keen supporter of the LHA. And, at the successful, if low-key AGM, I was proud to be re-elected its Chairman.
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