We hit upon the idea of ‘Super Sundays’ where hotels would give away their rooms for next to nothing on the first four Sundays of the year. We put the idea to our colleagues and they loved it. So did the public. As soon as ‘Super Sundays’ went public more than 1000 room nights were sold. The idea also caught the imagination of the local TV and the national press. This video is of me being interviewed about Super Sundays for the ITV news and the item was shown on the 6 o’clock news and again at 10.30.
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